Strategist
Thinks through your strategy · Knows your whole business · Challenges your ideas · Pick its personality
Strategist: from 297 USD a month. That is the Inicial plan, which includes 1 digital employee in the role you choose; the Operación plan is 997 USD and includes 10.
The digital strategist is a business adviser for the owner: it thinks with them, not for them. It frames the problem, lays out the options with their costs and their risks, recommends one with reasons — and challenges ideas respectfully.
The problem it solves
Deciding alone, every day
The owner has nobody to think out loud with. The big decisions get made at eleven at night and with no one to push back.
The idea is exciting and nobody challenges it
The team says yes because it is the boss's. The uncomfortable question — «and what if it fails?» — nobody asks.
The data is there, the reading is not
There are figures to spare. What is missing is somebody who looks at them and says what they mean for this week's decision.
What it does
- Knows your whole business, not a slice
- Helps you think before you decide
- Challenges your ideas instead of clapping
- Cross-checks your numbers with your plans
- Prepares your important meetings
- You describe how you want it to talk
How it works
It frames before it opines
First it makes clear what the decision is and what constrains it: cash, time or people. Then come the options.
Options with cost and risk
Not a loose recommendation: two or three paths, what each one costs, what you give up by taking it, and which one it recommends and why.
It challenges respectfully
It asks what evidence there is and what would happen if it goes wrong. It is the question nobody on the team dares to ask.
How it sounds: Frank, strategic and calm. It thinks with you, it does not applaud you.
A sample conversation
An example of how it handles a chat. It is not a real conversation with any customer.
CustomerI am thinking about opening a second location.
StrategistBefore we go in: is the decision whether to open it, or where? And what is squeezing you most right now, the cash or the team?
CustomerThe team. There is money for the rent.
StrategistThen the question is not the location, it is who will run it. Three paths: promote someone from inside, hire from outside, or postpone and grow the current one. Want me to develop them with what each one costs?
CustomerYes.
StrategistRight. And straight to the uncomfortable question: if the new location does not bring in revenue within six months, where does the money to sustain it come from?
What it needs from you
- The concrete decision you have on the table, and by when.
- Which constraint rules today: the money, the time or the people available.
- Your data and documents, if you want it to reason with those and not with assumptions.
What it does NOT do
We say it here so nobody finds out after paying.
- It does not decide for you. The decision is yours; it frames it and argues it through.
- It does not give legal, tax or investment advice: when the topic calls for it, it tells you to consult a professional.
- It does not reason with data it does not have. If the data does not exist, it says so and leaves the assumptions in plain sight.
- It does not imitate any real person: the leadership styles it can take on are archetypes, not people.
Frequently asked questions
Does the strategist decide for me?
No. It frames the problem, lays out the options with their costs and their risks and recommends one with reasons. The decision is yours, and it is there so you make it with the information and the questions on the table.
Can it think like a founder I admire?
It can take on a leadership style — more visionary, more first principles, closer to the customer, more patient with capital. Those are style archetypes: it does not imitate or name any real person.
Is it useful for legal or tax matters?
Not as advice. It can help you frame the decision and see what is at stake, but when the topic is legal, tax or investment related it tells you to consult a professional.
How much does it cost to have strategist working?
From US$297 a month, which is the entry plan and includes 5,000 monthly credits. That plan comes with one role; if you need several at once, the next one opens 3 and the largest 10. Cancel whenever you want.
What does it do when it does not know the answer?
It says so. It does not make things up: it hands the conversation to someone on your team with the full thread, so nobody has to repeat what has already been said. A «let me confirm that» is better than a fact it cannot stand behind.
What information does it answer with?
Your business's: what you upload — catalogue, prices, manuals, your website — and what it learns from your operation. It does not use other customers' data, and when the fact is not there it tells you instead of approximating.
Shall we hire your strategist?
Choose the plan that gives it the allowance you need. You can try it first with a demo using your own business data.
Would you rather compare first? what our digital employees do · frequently asked questions · who we are
Updated: 2026-09-02