For many businesses, Instagram direct messages are the first contact with a new customer. The connection is built, and today it is waiting on Meta's review, a step that depends on them and not on us.
What connecting it solves
The direct message reaches one person only
The Instagram account is usually run by whoever handles social media, almost always from their own phone. Sales messages arrive mixed in with comments and mentions, and whoever sees them doesn't always know the price or whether there is stock.
The reply arrives once the interest has cooled off
On Instagram people ask while they are looking, and that moment is short. A reply the next day reaches someone who no longer remembers which post they were looking at when they wrote.
What gets said never reaches the business
The conversations stay inside the app, on the phone of whoever runs the account. If that person isn't there, or stops working with you, there is no record of who asked what.
How the connection works
The connection is already built
The technical work on our side is done: the Instagram channel exists in the system and works the same way the WhatsApp one does. What is missing is not programming, it is an outside approval.
Meta's review is still pending
For a tool to read and reply to Instagram direct messages, Meta requires going through its app review process. Meta runs that process on its own timeline, so we don't announce a date we don't control.
We'll tell you the day it opens
You can leave your email on this page. The day the review goes through, we write to you. You are not joining any marketing list: that email is used to tell you about this and nothing else.
What it does with this
Everything on this list works in production today.
- The connection is built and under review by Meta
- Leave us your email and we'll tell you the day it opens
Instagram in a conversation
Un ejemplo de cómo atiende. No es una conversación real de ningún cliente.
ClienteHi! I saw the reel with the brown bag, how much is it?
Digital employeeHi. The brown bag is $145,000 and we have it in stock. Do you want it in that color, or would you like to see the others?
ClienteIn brown. Do you ship to Medellín?
Digital employeeYes, Medellín takes 2 business days. Shipping is $12,000, and it's free on orders over $200,000.
ClienteAnd do you have more colors in the same model?
Digital employeeThat model comes in brown, black and olive green. The green is the one running lowest: there are two units left.
ClienteI'll take the brown one then
Digital employeeGreat. I'm sending you the payment link and I'll set it aside for you while you complete it.
What you need to connect it
What the tool itself will ask you for. Worth having at hand before you start.
- An Instagram business or creator account, not a personal account
- That account linked to a Facebook page, as Meta requires
- Waiting for Meta's review to finish: until then it cannot be connected
What this connection does NOT do
The real limit, not a list of humility.
- It is not available today: it cannot be connected yet
- We have no date to give, because the approval does not depend on us
- It does not reply to comments on posts, the scope is direct messages
- It does not post content on your account or interact with other accounts
What data it touches
When the connection opens, the direct messages of the account you connect are what will travel. Today nothing travels, because it is not active.
Frequently asked questions
When is Instagram going to be available?
We don't give a date because it doesn't depend on us. The connection is built on our side and is waiting on Meta's app review, which they run on their own timeline. You can leave your email and we'll tell you the day it opens.
Will it reply to the comments on my posts?
No. The scope of this connection is the account's direct messages, not the comments on posts or the mentions in stories. It's an important difference, because those are different permissions with Meta.
What can I do while Instagram is being enabled?
Connect the channels that are open, above all WhatsApp and the chat on your site, which usually hold most of the sales conversations. When Instagram is enabled, the same employee starts working there without setting it up again.
Can I disconnect Instagram whenever I want?
Yes, from your portal and with no paperwork. When you disconnect, the employee stops using that information right away and the rest of the conversation keeps working the same. Nothing stays tied down and there's no minimum term.
Do I need to know programming to connect Instagram?
No. The connection is set up from your portal by pasting the details the tool itself gives you, and if you get stuck we help you get it running. There's no code to write and nobody to hire for this.
Where are the conversations stored?
In your portal, separate from those of any other customer. There you can read each full conversation and see the leads it produced, without depending on the app the message came in through.
Updated: 2026-09-02